Epoxy.ai, a Philadelphia-based technology startup, aims to synchronize TV viewing with sports betting.

the bet

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The instrument in your TV distant was developed by Chris Reynolds and Jason Angelis that delivered deep sports activities stats – monitoring sport momentum and participant stats – to tens of millions of Xfinity subscribers.

Now, lower than two years after leaving their govt jobs at Comcast Corp. They need part of the net sports activities betting enterprise.

Reynolds and Angelides have launched a startup, Epoxy.ai, in Berwyn, Pennsylvania, that goals to customise the betting expertise for 75 million sports activities followers Which specialists say may put greater than $20 billion yearly in betting as extra nations legalize on-line sports activities betting.

Epoxy first concept: use the microphone on a mobile phone To pick the sport that sports activities followers are watching and synchronize the sport on TV with a really helpful guess. Reynolds stated the sportsbook would comply with sync by the phrases of service of the corporate that licenses the epoxy expertise. Epoxy’s first shopper is betParx, a sister firm to Parx On line casino.

“Amazon, Instagram, Spotify, these firms are constructed on understanding who you might be, and placing the precise issues in entrance of you,” Angelides stated. “It’s an expectation and Sports activities media And the gaming trade, whereas recognizing the necessity for this sort of experience, struggles to assist it for quite a lot of causes. The primary, as a result of it’s so sparsely unfold technologically as a result of it’s unfold throughout states. Quantity two, it is not expertise firms.”

Is it nonetheless too early to innovate?

In Might 2018, the US Supreme Courtroom struck down the Skilled and Newbie Athletes Safety Act, paving the best way for the gold rush for on-line sports activities betting. Pennsylvania, New Jersey, and 21 different states have legalized on-line sports activities betting. Sports activities followers in Pennsylvania positioned greater than $6 billion in on-line bets final 12 months.

Consultants imagine that the nationwide quantity of on-line sports activities betting, or “deal with,” will rise to $25 billion to $30 billion yearly as extra nations legalize on-line sports activities betting.

Chris Grove, co-founder of Acies Investments, a Las Vegas-based sports activities, playing and rising expertise funding fund, described the Epoxy founders as “very gifted.”

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However Grove thinks sportsbooks have extra urgent points to resolve earlier than they contemplate the innovation Epoxy presents, together with launching sportsbooks in new states, registering sportsbook bettors extra effectively and dealing with deposits.

“It’s straightforward to get overly optimistic in regards to the tempo of innovation in regulated sports activities betting,” Grove stated. “It is like speaking about placing photo voltaic panels on the roof earlier than placing on the roof.”

Prepared for some soccer?

Greenwood Gaming and Leisure, which owns Parx On line casino in Bensalem, acquired its begin with Epoxy beneath Matthew Cullen, who was employed 4 years in the past. He leads Greenwood’s 100-person digital playing operation which incorporates overseeing the corporate’s on-line sports activities betting in Pennsylvania, New Jersey and Michigan. Colin expects to increase sports activities betting to 3 extra states. Parx dealt with $147 million in on-line sports activities bets between July and April, in response to figures from the Pennsylvania Gaming Console.

“Customization is the subsequent large factor,” Colin stated, as a result of “folks will need to guess on what they’ve guess on previously, what they like, or what they like to look at.” However, Colin added, echoing Grove, “It is nonetheless early days.”

Colin’s crew will measure whether or not the epoxy results in higher guess retention, impacts the sum of money the bettor is betting, and results in a rise in betParx engagement time.

The NFL soccer season will increase TV gross sales and rankings, and the numbers check with on-line sports activities betting. On-line sports activities betting in Pennsylvania jumped 65% to $527 million from August to September 2021, in response to sport board information. September is the beginning of the NFL season. The month with the best greenback quantity in on-line sports activities in Pennsylvania was January, the month of the NFL playoffs, with bets totaling $737 million.

Colin stated the plan was to run Epoxy on the betting app betParx for the NFL season.

Angelides stated the epoxy can be prepared. “That is what we do. Sport waits for nobody. The match has to go on.”

As for whether or not sports activities bettors can be snug with a cell microphone listening to them, Angelides stated Epoxy analysis reveals that greater than 90% of base and informal bettors report that they “prefer it when the merchandise they use design the content material for them. It is easy to search out what they need.” and discovering new issues.”

From a high-rise constructing to a startup

Reynolds, 47, and Angelides, 54, settled right into a post-Comcast life. On the media and communications large, they labored from the thirty seventh ground of the Know-how Tower, Philadelphia’s tallest constructing.

Now, they’ve rented the second ground of a beautiful workplace constructing on the east aspect of SEPTA’s Berwyn practice station. It is a straightforward commute for Epoxy staff who stay in Philadelphia. The startup employs 12 folks, most of whom are workers affiliated with Reynolds and Angelides from Comcast. The corporate additionally employs six contractors.

The plan over time consists of 20 to 30 full-time staff, Angelides stated.

Epoxy is hoping to boost $7-10 million in enterprise capital this summer time, and has utilized for patents on its expertise by Morgan Lewis, a Philadelphia legislation agency. Co-founders see Epoxy’s expertise as offering three providers: synchronization between TV viewing and bets, sports activities information visualization, and betting suggestions.

Angelides and Reynolds met within the Nineteen Nineties at Visitors.com in Chesterbrook, a real-time site visitors data service for radio and tv stations. Visitors.com, which was acquired by Nokia, took site visitors information from street and freeway sensors and bought it to tv and radio stations. Enterprise has taught Angelides and Reynolds the significance of mobilizing real-time data for audiences.


At Visitors.com, take into consideration different areas the place real-time data may be priceless. That was within the early days of cell purposes. When the pair realized that sports activities followers have been all the time on the lookout for sports activities stats on their telephones, they developed a enterprise to entry and visualize sports activities information for the ultimate sq. in actual time. Followers can devour information whereas watching matches.

“The concept was that in case you’re a sports activities fan and also you’re sitting there and also you’re watching the sport and a participant reveals up and also you don’t know who he’s or what his stats are. What number of runs at house? What occurs subsequent? What’s the most certainly end result? You need to examine the field outcomes. It was a nightmare,” Angelides stated.

In late 2011, Angelides and Reynolds launched OneTwoSee to offer sports activities information on the spot. It was their first startup. Over time, OneTwoSee developed the platform for displaying up to date sports activities stats on cable TV and built-in the service into Comcast’s X1 platform. Comcast supplied sports activities information – accessed by a button on a TV’s distant management – as a technique to make its huge funding in sports activities rights extra engaging to its subscribers. In 2016, Comcast bought OneTwoSee at an undisclosed worth.

Inside Comcast, the OneTwoSee crew got here collectively and helped deepen the OIympic Video games sports activities platform.

Reynolds and Angelides stated that they had a terrific expertise at Comcast and left on good phrases. However they have been involved and thought of on-line sports activities betting as the subsequent large factor.

Angelides gave Comcast discover that he was leaving in November 2020. Reynolds did the identical in mid-2021. Reynolds stated of his choice to depart Comcast, “When you begin constructing issues, it is exhausting to not.”

On-line bets on NFL video games have skyrocketed with the beginning of the season

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